One of the most common questions I hear from small business owners about using social media to market their business is, “how much time does it take?” Most small business owners are already short on time and it’s hard to consider adding one more item to the To Do list....
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Social Media Marketing
When it comes to writing copy for your marketing collateral—whether it’s a brochure, sales letter, flier, postcard or your website pages—every word counts. Good copy should inspire the reader to take action, and it can have a dramatic impact on the results you get from your marketing campaigns....
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Social networks are increasingly being used by companies to acquire new customers. The tactic is especially effective for small businesses, according to a recent report from global workspace solutions provider Regus....
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As older generations become more social media-savvy, businesses are increasingly using these platforms to reach out to them. For companies looking to target mothers, a new survey conducted by Lucid Marketing shows that interesting content is the key....
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When it comes to choosing marketing tactics for your business, there are plenty of options. But in a budget-conscious economy, it’s more important than ever to spend marketing dollars wisely. Following are some strategies that won’t cost much to implement, but have the potential for great results....
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Tactics The most important consideration when developing your list of marketing tactics is to make sure they align with your goals and target audience, while also fitting within your budget. Creating a list of marketing strategies is the easy part. Figuring out which will have the most impact is where...
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Earlier this week, I participated in a media tour in support of Project Rev. What a fun experience! The team lined up 19 back-to-back interviews with radio stations and Internet portals across the nation. It was a massive coordination effort that began at 4:00 a.m. California time from a suite...
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