A Deluxe Corp. marketing makeover – Star Tribune Fellow Rev winner Scot Waggoner is featured in the Star Tribune, local newspaper. Why You Need to Monitor and Measure Your Brand on Social Media – Mashable Social media changes on a regular basis, but finding a program that will help you...
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Small Business Marketing
Recently I received a tri-fold brochure in the mail from a company selling recycling services. When I opened it up for a closer look, I immediately noticed that the design and sales copy lacked inspiration. Some headings were capitalized, others were not. There were no clear benefits listed, only a...
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As technology improves, small business owners are increasingly able to make their marketing emails flashier, using fancy designs, interactive videos and attractive pictures in an attempt to woo customers....
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How many times have you heard the saying ‘there are no new ideas’ or ‘that’s been done before’ just after sharing your amazing thought with someone? Deflating, isn’t it. Or better yet, when you run that idea through Google and find 10 other people already marketing your dream....
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When it comes to choosing marketing tactics for your business, there are plenty of options. But in a budget-conscious economy, it’s more important than ever to spend marketing dollars wisely. Following are some strategies that won’t cost much to implement, but have the potential for great results....
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As I look forward to working with Project Rev participants on their marketing plans, I’ve been thinking about my own experiences marketing my first business. It was a 2800-square foot bookstore. I had a marketing budget and a million ideas about how to spend it, which left me feeling overwhelmed...
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In a recent survey by Deluxe, more than one third of small businesses indicated they were concerned about whether their web site could work harder for their business....
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In a recent survey by Deluxe, more than one third of small businesses indicated they were concerned about whether their web site could work harder for their business....
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For some industries, direct mail marketing is still the most effective way of finding new customers and engaging old ones. A recent article from DMNews encourages business owners to try incorporating direct mail marketing into other marketing channels....
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Tactics The most important consideration when developing your list of marketing tactics is to make sure they align with your goals and target audience, while also fitting within your budget. Creating a list of marketing strategies is the easy part. Figuring out which will have the most impact is where...
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