Whether talking about a one person operation or a major corporation, we’ve all heard about the importance of branding.
One of my goals is to focus on rebranding my company. When I met with my Deluxe advisor, Susan, back in June, I was about 90% sure that I was satisfied...
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Logo Design
The public spoke! And I listened. Most of you voted overwhelmingly for either Logo A or Logo B, showing a distinct favoring of the circle design as opposed to the backpack design.
Along with your vote, I got a large number of responses that the circle design would be really impactful...
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As part of being a finalist for Project Rev, we get to select from of the many products and services that Deluxe offers. My first priority was to get a new logo design. My original logo (check it out at www.readysetgokits.com) is really more of a web header. While there...
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How many company logos do you think you could recognize at a glance? Dozens? Hundreds? Logos are one of the hardest working components of your marketing strategy—that singular image reflects your brand. That means a lot of thought should go into logo development and your logo should evolve over...
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When Zhena Muzyka felt that sales of her organic tea blends, Zhena's Gypsy Tea, was stalled and too locally focused, she knew something had to change....
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Whenever passers-by see someone with a coffee cup featuring a siren, they know a Starbucks is nearby. A computer in a library can be identified as a Mac from across the room when that apple starts to glow....
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It's no secret that consumers love swag - stuff we all get. In fact, a 2008 report from the Advertising Specialty Institute indicates that 84 percent of people remember the advertiser on a product they receive....
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Last winter, hand sanitizers were one of the most popular promotional products on the market, and the recent Dallas Convention Center promotional product exhibit suggested promotional pens will be a popular item this year....
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