As I look forward to working with Project Rev participants on their marketing plans, I’ve been thinking about my own experiences marketing my first business. It was a 2800-square foot bookstore. I had a marketing budget and a million ideas about how to spend it, which left me feeling overwhelmed...
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Generating New Business
When it comes to optimizing your website for the search engines, the text on your site plays an important role in traffic generation. Text-based content is how Google determines what your site is about. So if you have a bakery in Omaha, your site should incorporate related terms that users...
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In a recent survey by Deluxe, more than one third of small businesses indicated they were concerned about whether their web site could work harder for their business....
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In a recent survey by Deluxe, more than one third of small businesses indicated they were concerned about whether their web site could work harder for their business....
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The goal of Project Rev is to help participants move beyond hit or miss marketing to identify what works best for their businesses. We’ll be announcing participants in the next few weeks and you’ll be able to watch their progress and learn along the way. In the meantime, I wanted...
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The internet has quickly become one of the largest channels to reach consumers. According to statistics from Nielsen, more than 220 million Americans have access to the internet - that's more than 74 percent of the entire U.S. population....
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