Email Marketing

For years I have used e-mail for marketing my businesses and I’ve learned some lessons along the way. For example, I used to send out an enormous newsletter. It was absolutely packed with content and took me days to assemble (and I grew to dread putting it together). I finally...

Years ago when I owned a bookstore, we mailed out a printed newsletter to customers. Eventually that got expensive and I decided to switch over to e-mail marketing. It didn’t take long to realize that I had unlocked the key to the kingdom! Whenever I sent out an e-mail announcement,...

Small business owners often find building an e-mail list challenging – it takes time and ongoing effort. For one of my businesses (BusinessInfoGuide.com), I sent out the first newsletter back in 2005 to a whopping eight subscribers. Today I have thousands of subscribers, thanks to persistence and a commitment to...

With consumers receiving dozens of messages in their inboxes every day, businesses are always vying for readers' attention. By encouraging consumers to anticipate emails from a brand, though, companies can cut through cluttered inboxes, claims a recent MediaPost article....

One benefit that email marketing has over other initiatives is that it is relatively cost-efficient. Once a small business owner has established a mailing list, the campaign can last indefinitely, provided the company invests time in creating interesting content....

Many businesses consider mailing lists to be the most influential part of an email marketing campaign. Without an expansive list, companies may have trouble generating new sales. MediaPost recently offered three rules to help reduce customer skepticism and increase email subscribers....