When it comes to the marketing collateral for your small business, it’s important to highlight the benefits of your products and services, but you also need to ask your prospects and customers to do something. When prospects receive your promotional postcard, visit your website, or open your electronic newsletter, what...
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Direct Mail Marketing
Recently I received a tri-fold brochure in the mail from a company selling recycling services. When I opened it up for a closer look, I immediately noticed that the design and sales copy lacked inspiration. Some headings were capitalized, others were not. There were no clear benefits listed, only a...
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Sending advertisements through the mail can still be an effective marketing strategy for many types of businesses. Depending on your budget, you can send everything from sales letters and postcards to product samples and catalogs....
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As I look forward to working with Project Rev participants on their marketing plans, I’ve been thinking about my own experiences marketing my first business. It was a 2800-square foot bookstore. I had a marketing budget and a million ideas about how to spend it, which left me feeling overwhelmed...
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