In my last post, I talked about an often-overlooked element of the small business marketing strategy: Keeping the customers you already have. Following are some personal examples of how focusing on customer retention has improved my marketing success....
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Customer Retention
For many businesses, the majority of marketing efforts are typically focused on generating new customers. While this is essential to business growth, it’s easy to overlook something just as important: retaining the customers you have.
According to an article in CEO World magazine, it costs five times more to acquire a...
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In these trying times, many small businesses find themselves falling short in sales; keeping loyal customers might be just as important as generating new ones....
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When it comes to writing copy for your marketing collateral—whether it’s a brochure, sales letter, flier, postcard or your website pages—every word counts. Good copy should inspire the reader to take action, and it can have a dramatic impact on the results you get from your marketing campaigns....
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When it comes to choosing marketing tactics for your business, there are plenty of options. But in a budget-conscious economy, it’s more important than ever to spend marketing dollars wisely. Following are some strategies that won’t cost much to implement, but have the potential for great results....
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As I look forward to working with Project Rev participants on their marketing plans, I’ve been thinking about my own experiences marketing my first business. It was a 2800-square foot bookstore. I had a marketing budget and a million ideas about how to spend it, which left me feeling overwhelmed...
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If you watched the NCAA finals last Monday night, you probably witnessed the expressions of fans from both teams. The looks of anxiety, the cheers after a big play and the tears – at least for the Butler fans – all told the story of just how vested these fans...
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Lexus is launching a new line of hybrid cars that might appeal to consumers' increasingly green concerns in 2010. But rather than focusing solely on the eco-efficiency of these new vehicles, a report from AutomotiveWorld.com indicates that the auto leader plans to remind consumers that Lexus has been a...
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