Going through Hurricane Katrina and its aftermath in New Orleans was significant for us on many levels. On a personal level, most of our family and friends were seriously affected, displaced, and at a loss. On a professional level, our client in New Orleans was hit on every...
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Customer Retention
I'm lucky in that I get to meet with really smart people who share some of my beliefs, but who stretch my thinking into ways that I might not normally consider for myself. I just had a great meeting with S. Anthony Iannarino, a sales consulting expert and all around...
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A couple of months before I met Paige and Kimberly of 50 Back – The Brew of the Brave and got to work with them, I had a chance encounter with a man on a plane. Looking back now it is surreal and prophetic given what and...
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Even though our products are gluten-free, we believe we can attract mainstream customers as well as those seeing gluten-free products. We often donate gift baskets to gluten-free events, advertise on gluten-free websites and communicate with gluten-free bloggers. We also plan on participating in 2 gluten free expos this year....
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I’ve worked at Kodiak Coffee for the last 6 years, and over the years I have noticed a few misconceptions about coffee shops. I am also well aware of how extremely important customer satisfaction is to our business. I’m hoping that our marketing plan this year can address these things...
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Recently a consultant approached me at a business event and complained that he was having a hard time finding new clients. This is one of the most common complaints I hear from business owners in just about every industry. While you can put the marketing wheels in motion, they don’t...
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Several years ago one of the services my marketing company offered was copywriting for businesses. Though we started out offering general copywriting services, we received a lot of requests for writing website copy. Soon we caught the attention of website designers. It turned out that designers were often waiting on...
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Early in my career I worked for a software company where we were taught that customers were priority number one. I have always been grateful for the lessons I learned there because I still value customer service. As a consumer I expect it, and as a business owner I strive...
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One of the most overlooked opportunities for small business is the repeat sale. Once a customer has made a purchase with you, it is much easier to acquire additional business because you have established quality and achieved customer satisfaction. Instead of placing all of your focus on marketing to bring...
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For many small business owners who are just starting out, marketing isn’t exactly top of mind. The first year in business can be very difficult. In fact, I don’t know of any small business owner who would say their first year was easy.
No matter how much planning you do, your...
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