When it comes to writing copy for your marketing collateral—whether it’s a brochure, sales letter, flier, postcard or your website pages—every word counts. Good copy should inspire the reader to take action, and it can have a dramatic impact on the results you get from your marketing campaigns....
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Branding
Recently I received a tri-fold brochure in the mail from a company selling recycling services. When I opened it up for a closer look, I immediately noticed that the design and sales copy lacked inspiration. Some headings were capitalized, others were not. There were no clear benefits listed, only a...
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As I look forward to working with Project Rev participants on their marketing plans, I’ve been thinking about my own experiences marketing my first business. It was a 2800-square foot bookstore. I had a marketing budget and a million ideas about how to spend it, which left me feeling overwhelmed...
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In a recent survey by Deluxe, more than one third of small businesses indicated they were concerned about whether their web site could work harder for their business....
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In a recent survey by Deluxe, more than one third of small businesses indicated they were concerned about whether their web site could work harder for their business....
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For small business owners that are designing a new marketing campaign, a recent article from the New York Times encourages them to make sure the message aligns with the essence of their business....
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Growing up in a small town, I know there is some truth to “everybody knows everybody.” Even after being gone for 25 years, it’s still not uncommon to run into a dozen acquaintances at the local stores....
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