North Denver Sausage, the new line of artisan dried sausages created by my Project REV client Kathy Laurienti, is ready for its close-up....
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Branding
Nowadays in order to get rich with a small business you must have a niche focus for your business. Many entrepreneurs make a critical error by casting too wide a net to attract target customers. If you target everybody to buy your product or service, chances are no one will...
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When I was asked to spend 2012 as a marketing mentor for a small business as part of Project REV, I had no idea I’d have the opportunity to chase one of my own entrepreneurial dreams....
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We try and think about more than just the Gardens Are business. We focus on community, specifically the health of the environment and the people in it. We feel a strong responsibility to improve and sustain our community. However, we’ve never taken the opportunity to “promote” our own good works....
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After watching our client base of small independent restaurants decline over the years, I realized that we would have to take our company in a new direction in order to survive. We tried making different fresh sausages and cooked meatballs. Both of these ventures were met with some success,...
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When I opened my bookstore in 2003, I knew that local media coverage was going to be essential to spreading the word about the business. Though I invested in plenty of advertising, it was difficult to reach a broad audience. After much persistence, I convinced the local newspaper to write...
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Inspiration comes from the most unexpected places. Today I was at the airport, coming home from vacation and happened to pick up the most recent issue of the Harvard Business Review.
As a new business owner, I’ve been struggling with my branding all year. What does Ready Set Go...
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Here is my new logo. LogoMojo by Deluxe helped me go through the initial concepts and revisions of my logo until I decided upon the final result as the best choice for my brand. My goal is to give the public an idea of what I do, and a reason...
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How many company logos do you think you could recognize at a glance? Dozens? Hundreds? Logos are one of the hardest working components of your marketing strategy—that singular image reflects your brand. That means a lot of thought should go into logo development and your logo should evolve over...
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