LinkedIn is one of the best business development tools online, many small businesses could be missing out by not leveraging this valuable free resource. LinkedIn provides information on users’ professional backgrounds and personal connections. You can even search for people you are not connected to. One of the best ways...
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What do Ben & Jerry’s, Katie Couric, Oprah Winfrey, Martha Stewart and President Barack Obama have in common? You can find all of them on Pinterest http://pinterest.com. It’s a content sharing social media site that allows members to “pin” images, videos and other objects of their favorite events, hobbies, interests—you...
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A business plan is your roadmap to business success. It is a simple document, but the process to developing it, is well worth the effort. Once you put your entrepreneurial dreams on paper, describing what you want to do and how you plan to do it, you will actually...
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Business reinvention is not about making minor tweaks. It’s about transforming your business, and many times, yourself. You do not need to toss all of your prior business history away and start from scratch. Instead, business reinvention is the process of looking at your current business model and your personal...
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Nowadays in order to get rich with a small business you must have a niche focus for your business. Many entrepreneurs make a critical error by casting too wide a net to attract target customers. If you target everybody to buy your product or service, chances are no one will...
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If it has been a long time since you looked at your business plan and now you’re ready to kick off your business for the new year, here’s a tip: Start with the marketing plan first. There are two reasons for this: 1) You must know who is your paying...
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