As one who loves to learn, I am a bit of an info junkie. I love to research new topics and then I feel compelled to share knowledge that may help others. I used to spend hours in the library looking at books on new topics that were of interest to me, and then I would share that which was a help to others. And the internet is a world-wide library to me, available at all times to feed my habit.
One of the action items on the marketing plan developed with my Project REV mentor and advisor was to get involved in social media—Twitter, Facebook, blogs.
At first, this was a bit intimidating to me, as I didn’t know what I would share or post. So I started slowly. And slowly I have developed an approach which works well for me: to use social media as an outlet for my passion to learn and share knowledge.
For example, starting an engineering firm several years ago involved learning experiences on many levels, as has being a woman-owned business. And when I think of others who may be going through this learning process, I feel compelled to share some of my “lessons learned” or helpful tips to help their learning curve be a quicker one.
Likewise, when I find information my clients would benefit from, such as a funding opportunity, a new infrastructure technology, or a way to make their operations and maintenance more efficient, I share it with them.
Since starting to tweet (as @TrigonAssoc) and post to our new Trigon Facebook page a few months ago, I have shared a lot of information. While not breaking any records, our following is steadily growing. Plus, the information that I am sharing on many levels is reaching a much broader audience than before (when I used email as a distribution method) and hopefully helping more people. And I get to share my passion in the process.