We try and think about more than just the Gardens Are business. We focus on community, specifically the health of the environment and the people in it. We feel a strong responsibility to improve and sustain our community. However, we’ve never taken the opportunity to “promote” our own good works.
But after meeting with our SCORE advisers, we may be seeing a shift in thought about the philanthropy aspect of my business. We discussed many ways our philanthropy could be used in our marketing and how our target audience may want to know that we actively support organizations that they trust and support as well.
Our next step is to find examples of how companies share information about their community works and how they position their good deeds in their marketing efforts. I hope we can also find a way to incorporate our company values: honesty, quality and community. These are important to me and the future of my business.
Have you incorporated a philanthropy aspect in your business? How did you go about it, and how did you share that news? I’m interested to hear from other small business owners about their experience.