In late 2011, Project REV participants gathered for a kick-off event in Kansas City where they met their Deluxe marketing mentors and advisors. At the event, each participant conducted a strategic analysis of their business and identified key challenges to tackle during Project REV 2012. Participants left the event armed with a preliminary marketing plan using the $15K they are receiving from Deluxe.
Next, each participant will finalize the 2012 marketing plan for their small business, and begin implementation.