I’ve worked at Kodiak Coffee for the last 6 years, and over the years I have noticed a few misconceptions about coffee shops. I am also well aware of how extremely important customer satisfaction is to our business. I’m hoping that our marketing plan this year can address these things and possibly change the misconceptions.
One misconception is that coffee shops only sell $5 drinks. This is definitely not the case at Kodiak Coffee. We have a wide range of pricing for drinks. From the inexpensive brewed coffee to the more expensive lattes and mochas, we’re always willing to explain to our customers what the differences are or suggest a new brew. Also, there’s more to coffee shops than just coffee. Many shops offer bakery items, such as cookies, muffins, scones or even a simple lunch menu featuring sandwiches and soup.
Many people don’t realize that coffee shops have to keep up with the current trends. Not fashion trends, but coffee trends, from the different ways to brew or roast the coffee beans to new ways to present the coffee, such as foam art! Diet trends also play a big part in our shop; we have to make sure we have soy milk or sugar free syrups on hand and know the ingredients in our products.
I hope to outline a few tactics in our marketing plan that can help ensure customer satisfaction. Repeat customers are a key indicator that we are doing well with customer satisfaction. We ask questions and listen to what the customer is requesting and try to fulfill the need to the best of our ability.
I’d love to hear how you gauge your customer satisfaction, whether it’s by repeat business or online reviews. What has worked for your business?