More than a hobby: The need for a social marketing audit
Determine goals of social media and how you will use it for your business.
Social Media is Not Killing Email
Contrary to what some say, email is not dying. It’s alive and well and a very viable marketing tool.
Entreprenuer Checklist: 5 Things to Do in March
Have you filed taxes, updated social sites or made a plan for establishing business credit? All are things that you could do, and make it a goal to have them done in March.
How Well Is Social Media Fitting into the Marketing Mix?
Social media continues to be a challenge when working into strategies, and more difficult to work into budgets.
How to Integrate Customer Service Into Social Media Marketing
Two good lists to check out: 12 Ways Social Media Enhances Customer Service and 5 Ways to Measure Social Media Customer Service.