Evolution of Our Company Logo

Whether talking about a one person operation or a major corporation, we’ve all heard about the importance of branding.

One of my goals is to focus on rebranding my company.  When I met with my Deluxe advisor, Susan, back in June, I was about 90% sure that I was satisfied with my existing logo and had no desire to change.  After some coaxing, Susan convinced me to give the Logo Mojo designers a chance to convince me otherwise.  It took me a while to finally send in my request and begin the journey towards improving on what I thought was already perfect (sounds just like an artist right?).  It was indeed a journey.  Being a very creative person and a bit of a perfectionist, I can be very particular.  I knew that going in so I spent countless hours searching the web for examples of images, font styles, etc. that I could send to my designers as inspiration.

The 1^st round was way off.  As was the 2^nd round.  I was finally able to work with a piece of the 3^rd round, but I still didn’t feel like the design was completely what I was looking for.  One thing I did keep was a silhouette of a drum pendant light.  I was running out of time and my promotional materials, like business cards and brochures were on hold until I finalized the logo.   I really had to step back and think about what I wanted my logo to do.  First, it needed to reflect the company image and style.  Secondly it needed to represent my services, what I offer as well as differentiate myself from my competitors.  From there I was able to craft a design that reflects the four main elements of my services.  The font is simple and clean, no “curly-Q’s”, calligraphy or serifs for me please.  The pendant light represents a key design component: lighting.  Without proper lighting, even the best design won’t sell.  Like Barb Schwarz, the Creator of Home Staging®, says “If you can’t see it, you can’t sell it.”  The chair represents furniture, a necessity for any staging project.  The hammer and screwdriver are basic tools that no Accredited Staging Professional (ASP) or homeowner should be without.  Lastly, the candlesticks represent what makes my business fun: accessories!  They’re essential for transforming a space, bringing a room to life, and recreating that model home look that potential buyers are looking for.

Here are pictures of my old logo and version #1 of the new logo.  Visit www.stagingbydwell.com to see the 2^nd version.