As technology improves, small business owners are increasingly able to make their marketing emails flashier, using fancy designs, interactive videos and attractive pictures in an attempt to woo customers.
While these advancements are great, a recent article from ClickZ advises that business owners not lose track of the basics either. By following these tips, entrepreneurs can make their email marketing campaigns more straight forward.
1. Use direct subject lines
First, the site recommends that business owners use direct, benefit-oriented subject lines. These headlines should be to the point and not hard to figure out.
2. Guide readers’ attention toward links
Also, links to the offer should be obvious, with the surrounding graphics subtly directing a customer’s attention to the links. The offer landing page should be designed similarly to the email so there is no confusion.
3. Send a reminder
Finally, if business owners detects that the customer hasn’t responded to the offer, they may want to consider sending a gentle reminder. If a customer has a particularly busy inbox, they may miss an offer they are interested in.
Many small businesses find email marketing to be an extremely effective way to promote their goods. According to a recent report from the Direct Marketers Association, marketing emails have an open rate of 20 percent among consumers.