For some industries, direct mail marketing is still the most effective way of finding new customers and engaging old ones. A recent article from DMNews encourages business owners to try incorporating direct mail marketing into other marketing channels.
Business owners need to use multiple marketing channels, says the site. Some consumers don’t respond to new forms of marketing, like social media or email marketing – this may especially be the case for older consumers. For businesses that would like to target that audience, direct mail can help reach them.
Further, direct mail can also be used to enhance other marketing channels. For example, business owners could include the address for their ecommerce website on direct marketing materials or could include a link on their website to request direct marketing materials.
Another article from DMNews suggests that business owners may want to increase the value of their direct mail offers. Consumers are still very conscientious of prices and by increasing the value of their offers, business owners can encourage customers to buy.