Whenever passers-by see someone with a coffee cup featuring a siren, they know a Starbucks is nearby. A computer in a library can be identified as a Mac from across the room when that apple starts to glow.
Logo design is an important step in building a brand. A company’s logo not only increases awareness about a brand, but it can help define it in consumers’ minds. It’s important to think of how various images, shapes, typefaces and colors will showcase a business.
Entrepreneur magazine offers business owners some insight on timeless designs that can help make the design process as easy – and successful – as possible. To start, they suggest entrepreneurs think about their industry and what kind of shapes can bring to mind relevant business offerings.
The source says logos for high-tech businesses are typically angular to create the perception that a company is innovative. Service-oriented logos, on the other hand, could benefit from smooth designs that give a soft, friendly impression.
When it comes to design details, Entrepreneur magazine says simplicity is often best. Logo designs that include a lot of information will make it harder to consumers to recall the brand. Color might be the best embellishment instead of typed information.
Entrepreneurs should remember there are number of online services that can help them achieve optimal logo designs with a professional look for low prices. The investment may pay off as experts say logo design is critical for brand recognition.