• Project REV 2012 is underway. This yearlong partnership between Deluxe and SCORE will help 10 small businesses find ways to grow with strategic advice and analysis, individualized marketing plans, and customized tools for their unique business challenges.

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  • Featured Posts

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      Unexpected Expertise

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      Going through Hurricane Katrina and its aftermath in New Orleans was significant for us on many levels. On a personal level, most of our family and friends were seriously affected, displaced, and at a loss. On a professional level, our client in New Orleans was hit on every level: facilities were submerged and damaged, offices were out of commission for months, staff of over 1,100 had lost everything.

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    •

      Focus on the Marketplace, not the Marketing

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      I spend a lot of time in hotels. That might be why I'm often thinking up little startup ideas or partnership ideas that would benefit a hotel's guests. Working on the marketplace is convincing a hotel that a Starbucks kiosk is a great selling point for your venue. For you to work on the marketplace, you can think up ways to sell into that hotel, or you can think up ways to sell into that Starbucks, or you can think about where you can sell that a Starbucks can't.

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    •

      Why Write A Business Plan

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      A business plan is your roadmap to business success. It is a simple document, but the process to developing it, is well worth the effort. Once you put your entrepreneurial dreams on paper, describing what you want to do and how you plan to do it, you will actually see how you can make your dream happen.

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    •

      An Unexpected Gem

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      One of my goals in attending business functions is to make one new contact and learn something meaningful about this contact so that a relationship may be developed.

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