• Project REV 2012 is underway. This yearlong partnership between Deluxe and SCORE will help 10 small businesses find ways to grow with strategic advice and analysis, individualized marketing plans, and customized tools for their unique business challenges.

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  • Watch, learn and be inspired. Sign up for Project REV's 2012 e-newsletter and follow participants as they jumpstart their marketing and grow their businesses.

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  • Featured Posts

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      How to Develop a Killer Marketing Plan

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      If it has been a long time since you looked at your business plan and now you’re ready to kick off your business for the new year, here’s a tip: Start with the marketing plan first. There are two reasons for this: 1) You must know who is your paying customer; 2) You must know how you are going to stand out in the marketplace. Once armed with these two critical data points, you’ll be ready to write your full business plan. Another great thing about starting with the marketing plan is that once it is complete, you are one-third of the way done with your business plan. To develop a killer marketing plan, you need to define your target customer, niche, competitive analysis, the secret sauce or differentiator and how you are going to tell the world you are open for business. Most importantly, you will need to know how much money you’ll need to do all that.

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      Taking a break from your business for Project REV

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      If someone asked you to take three days away from your small business, would you? More importantly, could you? Deluxe asked 12 small business owners from 10 businesses to do just that; travel to Kansas City, MO for three days of intensive analysis and planning for their business. We knew it would be a lot to ask, but it was all part of being selected as a participant of Project REV 2012.

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      Chris Brogan, Gene Marks and Melinda Emerson join Project REV Pros!

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      We are pleased to announce a new council of small business experts called the “Project REV Pros” including industry luminaries -- Chris Brogan, Gene Marks and Melinda Emerson -- who will provide advice, expertise and feedback to small business owners and entrepreneurs participating in Deluxe’s Project REV 2012 program, as well as the industry at large here at projectrev.com.

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      Call to Action: What it is and How to Use it in Your Small Business Marketing Campaigns

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      When it comes to the marketing collateral for your small business, it’s important to highlight the benefits of your products and services, but you also need to ask your prospects and customers to do something. When prospects receive your promotional postcard, visit your website, or open your electronic newsletter, what action do you want them to take? Do you want them to buy your product immediately, call to schedule a consultation, fill out an online form, or register for your event?

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